Coop is revolutionizing its online presence
17.06.2020, To further improve the shopping experience, Coop is launching omnichannel platform Coop.ch today. The new website merges the existing websites of Coop@home, Coop.ch and Mondovino. Customers now have the benefit of a single platform where they can conveniently and easily do all their shopping and also find related recipes and comprehensive information about each product.
«With the new omnichannel platform, we are revolutionizing our online presence,» says Philippe Huwyler, Head of Coop.ch. «Our customers will now find all our offerings, from food and wine to recipes and information, in a central location.»
Perfect blend of bricks-and-mortar and online shop
At the heart of Coop's new omnichannel presence is the holistic shopping experience, from planning to purchase. Now, for instance, customers can write a shopping list and retrieve it on the new Coop app in store.From now on, the availability of all products and promotions will be shown in any branch of choice in real time. Importantly, customers can link the new platform to their Supercard account and take advantage of all the benefits of the extensive customer programme.
Comprehensive information about each product
Coop drew on its many years of experience in online food retail when developing the platform. Tried-and-tested functions, such as a product's nutritional values, have been retained and new information that was previously lacking has been incorporated. Just as key as combining foods and wine was the decision to integrate comprehensive information about each product. When searching for an item, recipes and knowledge pages will now also be displayed, and the other products needed for a recipe can be added straight to the shopping basket.
Coop Media Unit
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